Indy Star Op-Ed

I have an op-ed in today’s Indianpolis Star on The Strategy of Nitch.  Check it out below, let me know what you think.  Lots of different thoughts on this, I know.

Team Obama pitches ball to niche news outlets

Pete Seat
Posted: April 4, 2009

At the start, it sounded like the typical rhythm of a presidential press conference, each beat perfectly in place. First, the president called on a wire service.

“Let me take some questions. And I’ve got a list here. Let’s start off with Jennifer Loven, AP.”

Next he called on TV correspondents. Then bam! The normal playbook was thrown out the window.

Read the rest here.


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